Samsung virtual assistant sam rule 3512/31/2023 ![]() However, Chiel Agency is an ad firm under the Samsung group and it has partnered with Lightfarm to create Sam, we can surely expect that Samsung could soon announce it as an official character. ![]() The site released a list of the entire team working on the project.Īs per the info shared by Lightfarm, it has used different software like Adobe After Effects, SideFX Houdini, Adobe Photoshop, Marvelous Designer, and Blender 3D to create Samsung’s new virtual assistant, Sam. Plus, her overall aesthetic is even more appealing, courtesy of Dunyaku. The company has also stated that it has collaborated with Cheil Agency to create more realistic character design materials.īoth of the companies teamed up to develop Samsung’s new virtual character and as a result, Sam’s hair and clothes look more realistic. This upcoming virtual character could be called Sam, which has more expressions, poses, and textures that make it more interesting and modern.Īccording to the latest information (via AndroidHeadlines), Lightfarm Studios has shared a set of renders of Sam, that gives us a more precise view of Samsung’s next virtual assistant. This new version has recently appeared on the web that looks quite charming.Įven after having in the form of 2-dimensional, the character received a radical modification treatment to make debut on social media. Samsung’s official virtual assistant character was firstly launched in the 2-dimensional form, and now, it looks like the company is preparing to introduce its new virtual assistant as a 3-dimensional character very soon. Previously, it was said that the name of this new 3D assistant is “Sam”. In early June, multiple edits of the image in which various images and videos were placed onto the screen were posted online, as well as edits in which the phone in Sam's hand was replaced with another object.For example, on June 2nd, 2021, Twitter user posted an edit in which a Bionicle canister was edited into Sam's hand, with the image gaining over 700 retweets and 4,700 likes (shown below, left).Months after its first appearance, Samsung’s new virtual assistant was spotted on its official Twitter account in Mexico in which it was promoting the Galaxy Z Flip 3, Smart TVs and more. Related Memes Samsung Sam Showing ThingsĪmong the available images of Samsung Sam, the image of the character holding out her phone towards the viewer gained particular popularity as source material for memes (image and template shown below, left and right). Our goal is to strengthen the consistency of our brand presence in the region. ![]() These are the first steps of SAM, a vivid and friendly character who from now on will play an important role in Samsung’s awareness campaigns with younger consumers, mainly with generation Z. Samsung CMO and Head of Marketing of the Mobile Division, Claudia Contreras, stated: This amounts to Sam being an avatar on Samsung's social channels and website to help customers choose Samsung products. On May 12th, 2022, Samsung announced it had "hired" Sam to be a "digital specialist" for the company. ![]() The subreddit gained over 13,200 subscribers in one day and over 50,000 subscribers in two days. On May 31st, Redditor OnionR6 created /r/SamsungGirlr34, a NSFW subreddit for the character. In memes, the character has been compared against Resident Evil Village character Lady Dimitrescu that achieved similar popularity in early 2021. In the following days, the character achieved widespread popularity on social media, with users posting fan art, memes and other content. Also on May 30th, Redditor Liftrapps posted a meme that gained over 15,800 upvotes in the /r/okbuddyretard subreddit (shown below, center). For example, on May 30th, 2021, Twitter user posted one of the earliest fan depictions of the character, gaining over 80 retweets and 790 likes (shown below, left). Starting that day, users on Twitter and other social media posted fan art, including NSFW fan art, of the character, as well as memes about the influx of hornyposting about Samsung Sam. On May 30th, Twitter users and made posts about the character, with their tweets gaining over 5,400 retweets and 72,700 likes and 6,600 retweets and 67,600 likes, respectively (shown below, left and right). The post gained over 5,800 retweets and 49,900 likes in three days (shown below, left). On May 29th, 2021, Twitter user tweeted four images of the character, mispresenting it as a virtual model officially from Samsung.
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